How a Korean Beauty Retailer Expanded Their Line with Oyunde’s Makeup Removers Solution

In the competitive world of K-beauty, innovation and product diversity are key to staying ahead. A mid-sized beauty retailer with 15 stores across Seoul and Busan, 2025 brought a clear goal: expand their in-house skincare line to meet growing demand for gentle, effective makeup removers—without compromising their reputation for quality. What they needed was a trusted makeup remover manufacturer that could deliver custom solutions tailored to their brand’s ethos.

The Challenge: Filling a Gap in the Market

Client had built its name on curating “clean beauty” products, but their existing lineup lacked a standout makeup remover.  Customer feedback highlighted two pain points:

Many mass-market removers were either too harsh  or ineffective. Shoppers craved options that aligned with K-beauty’s “gentle yet powerful” philosophy—formulas with natural ingredients, subtle textures, and skin-nourishing benefits.Our customers trust us to deliver products that work with their skin, not against it,” says Min-Jun Park, GlowKorea’s Product Development Manager.“We needed a makeup remover that felt like an extension of that promise—something custom, not off-the-shelf.”

Why Oyunde: More Than a Manufacturer

GlowKorea vetted dozens of suppliers before choosing Oyunde as their makeup remover manufacturer. The decision boiled down to three factors:

Customization Expertise: Oyunde offered end-to-end customization, from ingredient selection to packaging design. Client wanted a formula that combined traditional K-beauty ingredients with gentle, non-irritating actives—Oyunde’s R&D team made it happen.

Quality Assurance: Oyunde’s facilities are ISO-certified, with rigorous testing for skin sensitivity and efficacy.  For a brand targeting sensitive skin users, this was non-negotiable.

Flexibility: As a growing retailer,Client needed scalable production—Oyunde accommodated small initial runs with the ability to ramp up as demand grew.

The Custom Makeup Remover: A K-Beauty Staple in the Making

The Results: A Win for Both Brand and Customers

Launched in 2025, the custom makeup removers quickly became bestsellers:

Within 3 months, they captured 22% skincare sales, with repeat purchase rates of 40%—far exceeding the retailer’s 25% average for new products.      Customer reviews praised the “gentle yet effective” formulas, with 93% noting they’d “finally found a remover that doesn’t dry out their skin.”The line expanded  customer base, attracting younger shoppers (18–25) and those with sensitive skin—demographics they’d struggled to reach before.

“Oyunde didn’t just make a product for us—they helped us tell a story,” says Client.“Our customers see that we care enough to create something for them, not just sell what’s available.   That’s the power of custom makeup remover solutions.”

Why Partnering with a Specialized Manufacturer Matters

For beauty retailers looking to expand their lines, the right makeup remover manufacturer can be a game-changer.  Oyunde’s partnership proves that customization isn’t just about branding—it’s about meeting specific customer needs, building trust, and standing out in a crowded market.