Views: 0 Author: Site Editor Publish Time: 2025-08-15 Origin: Site
In the competitive landscape of global beauty retail, skincare remains a cornerstone category—yet many foreign retailers face a common challenge: bridging the gap between makeup removal and the rest of their curated skincare lines. Consumers today don’t just buy standalone makeup removers or moisturizers; they seek cohesive, results-driven routines that simplify self-care. This is where Oyunde’s makeup removal solutions come in: by partnering with Oyunde, foreign retailers are not just adding a product to their shelves—they’re elevating their entire skincare category, turning fragmented purchases into loyal, routine-based customer relationships.
The Untapped Potential of Makeup Removal in Skincare Retail
For years, many foreign retailers treated makeup removal as an afterthought in their skincare sections. They stocked basic wipes or oil-based removers alongside cleansers and serums, but failed to position makeup removal as the critical foundation of a healthy skincare routine. This disconnect led to two key issues:
Lost Cross-Selling Opportunities: Shoppers buying foundation or sunscreen (products that require thorough removal) often overlooked standalone makeup removers, missing the chance to complete their skincare prep.
Inconsistent Customer Experience: Low-quality makeup removers (like harsh alcohol-based wipes) left skin dry or irritated, undermining the effectiveness of the premium serums or moisturizers retailers promoted—eroding trust in the brand’s skincare curation.
Today, consumers are wiser: 78% of global skincare buyers (per a 2025 Beauty Industry Report) say “gentle, effective makeup removal” is as important as their nightly moisturizer. They’re actively seeking retailers that offer makeup removers tailored to their skin type (sensitive, oily, dry) and aligned with clean, sustainable values. Oyunde’s partnership addresses this demand head-on, turning makeup removal from a “nice-to-have” into a category driver.
Oyunde’s Makeup Removal Solutions
What makes Oyunde’s makeup removers stand out for foreign retailers? Unlike generic options, Oyunde’s products are engineered to work with skincare—not just as a pre-step. Every formula is designed to:
1. Protect Skin Barrier
Traditional makeup removers often strip the skin of its natural oils, leaving it vulnerable to irritation—even if followed by a high-end moisturizer.Oyunde’s gentle, pH-balanced formulas dissolve waterproof makeup, sunscreen, and impurities without disrupting the skin’s lipid barrier. This means shoppers can use Oyunde’s remover, then apply their retailer’s skincare products, knowing the skin is primed to absorb nutrients—not repair damage.
2. Align with Clean, Global Skincare Trends
Foreign retailers (especially those in Europe, North America, and Southeast Asia) are under pressure to meet consumer demand for clean beauty. This aligns with the values of eco-conscious shoppers who prioritize “clean from start to finish” skincare routines, making it easier for retailers to market their entire skincare category as trustworthy and sustainable.
3.Cater to Diverse Skin Types
-One of the biggest hurdles for retailers is stocking makeup removers that appeal to all shoppers. Oyunde’s portfolio solves this with targeted options:
Oily/Acne-Prone Skin: Water-based, non-comedogenic remover pads that control excess oil.
-Dry/Mature Skin: Rich balm-to-oil remover with argan oil to nourish while dissolving makeup.
-On-the-Go Users: Biodegradable wipes infused with vitamin E, perfect for travel or quick touch-ups.
By offering this range, retailers can attract a wider audience—from teens dealing with acne to mature shoppers seeking anti-aging prep—all while keeping their skincare sections organized and customer-centric.
How the Partnership Transforms Retailers’ Skincare Category
1.Creates a “Complete Skincare Journey”
Retailers can now merchandise Oyunde’s makeup removers as the first step in a curated routine: “Remove → Cleanse → Treat → Moisturize.” This not only guides shoppers but also increases average order value—shoppers who buy a makeup remover are 45% more likely to add a cleanser or serum to their cart .
2.Builds Trust in the Retailer’s Skincare Curation
When a retailer partners with a trusted brand like Oyunde , it signals to shoppers: “We don’t just sell skincare—we curate routines that work.“This trust translates to long-term loyalty: 62% of shoppers who purchased Oyunde’s remover through a retail partner said they were “more likely to buy other skincare products from that retailer” .
Success Stories: Foreign Retailers Winning with Oyunde
The impact of the partnership is already visible across global markets:
——A European Beauty Chain: After adding Oyunde’s makeup removal line, the retailer’s skincare category sales grew by 28% in 6 months. Shoppers cited “the ability to buy a complete routine” as the top reason for their purchase.
——A Southeast Asian Online Retailer: By bundling Oyunde’s Biodegradable Wipes with its best-selling facial cleanser, the retailer saw a 57% increase in bundle purchases, with 90% of reviewers noting “softer skin after using both products together.”
The Future of Skincare Retail: Routine-Centric Partnerships
As consumers continue to prioritize simplified, effective skincare routines, foreign retailers that neglect makeup removal risk falling behind. Oyunde’s partnership offers a clear path forward: by integrating high-quality, skincare-aligned makeup removers into their category, retailers can turn one-time purchases into lifelong routines, boost sales, and build trust with their audience.
For foreign retailers ready to elevate their skincare category, Oyunde isn’t just a partner—it’s a catalyst for growth. Together, we’re redefining what it means to offer “complete skincare” — starting with the first, most important step: gentle, effective makeup removal.
Interested in partnering with Oyunde to transform your skincare category? Contact our retail partnership team today to learn about custom solutions.
